Why FoundationalSaaS Exists
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Foundational SaaS was built for SaaS founders and executive teams who have outgrown ad-hoc sales and need a more disciplined, predictable approach to revenue.
Led by Jeff Torbeck, Foundational SaaS provides fractional go-to-market leadership for companies navigating critical growth stages from founder-led sales to scalable GTM execution, from early traction to enterprise motion, and from intuition-based forecasting to revenue systems leaders can trust.
This work isn’t about theory, playbooks, or generic advice.
It’s about applying executive judgment where it matters most.
FoundationalSaaS works best with:
✔ SaaS companies between ~$5M–$50M ARR
✔ Founder-led or recently scaled sales teams
✔ Leaders navigating complexity, longer deal cycles, or enterprise buyers
✔ Executives who want a clear, honest view of what’s working and what isn’t
This is not a fit for teams looking for generic coaching, tactical execution support, or outsourced sales management.
Our Services: Delivered for Clear Business Results
Tier 1: GTM Foundation Sprint
Goal:
“Rapidly validate and document your GTM engine so your team can sell predictably.”
Outcomes:
✔ A clear ICP + revenue motion
✔ Defined sales process & playbooks
✔ First 90-day GTM plan with KPIs
Tier 2: Fractional GTM Leadership (CRO/Head of Revenue)
Goal:
“Executive GTM leadership part-time strategy + accountability + execution oversight.”
Outcomes:
✔ Forecast credibility & operational discipline
✔ Better pipeline predictability
✔ Enterprise motion or new segment GTM refinement
Tier 3: High Impact Projects
Goal:
“Targeted projects to unlock growth in weeks not months.”
Outcomes:
✔ Enterprise GTM Story + ICP refinement (2–4 weeks)
✔ Sales hiring toolkit + interview scorecards
✔ Forecast + pipeline review
✔ Deal-room support for a big target deal
Why SaaS Leaders Trust Us
Nick Masters Co-Founder/COO @ Vector
Vinay Nagaraj Co-Founder/CEO @ Bonfire Analytics
Vinay Nagaraj Co-Founder/CEO @ Bonfire Analytics
Jeff is an incredible sales leader who truly gets the toughest challenge of going from 0 to 1. As a startup founder, I was impressed by how quickly Jeff dove into our industry and understood the nuances of our product to ensure his advice was both relevant and credible. He guided us toward a direction we might never have uncovered on our
Jeff is an incredible sales leader who truly gets the toughest challenge of going from 0 to 1. As a startup founder, I was impressed by how quickly Jeff dove into our industry and understood the nuances of our product to ensure his advice was both relevant and credible. He guided us toward a direction we might never have uncovered on our own, all while coaching us to arrive at the solution ourselves. Jeff’s input was absolutely pivotal in helping us unlock new revenue growth as an early-stage seed company.
Vinay Nagaraj Co-Founder/CEO @ Bonfire Analytics
Vinay Nagaraj Co-Founder/CEO @ Bonfire Analytics
Vinay Nagaraj Co-Founder/CEO @ Bonfire Analytics
Jeff is an accomplished sales leader whose expertise has been instrumental in helping us refine our go-to-market strategy and positioning within the healthcare market. His insights and validation have provided immense value, ensuring our approach resonates effectively with our target audience. Beyond his strategic input, Jeff's accessibil
Jeff is an accomplished sales leader whose expertise has been instrumental in helping us refine our go-to-market strategy and positioning within the healthcare market. His insights and validation have provided immense value, ensuring our approach resonates effectively with our target audience. Beyond his strategic input, Jeff's accessibility and willingness to support our growth journey have been truly remarkable. We’re grateful to have his guidance as we continue to build and scale our company.
Pouyan Salehi Co-Founder/CEO @ Scratchpad
Vinay Nagaraj Co-Founder/CEO @ Bonfire Analytics
Pouyan Salehi Co-Founder/CEO @ Scratchpad
Jeff posses the ability to understand the complex components that lead to building a sales team and making that team effective, especially in an early stage environment where most things are not yet clear.