What we offer
Zero-to-One
- GTM strategy sessions
- Crafted playbooks
- Sales scripts
- Optimize pricing strategies
- Proven hiring strategies
- Development and retainment strategies
Moving UpMarket
- Sales motions designed for upmarket movements
- The shift in the client's expectations
- SDR vs. Full-Cycle Motions
- ICP creation and how to define and iterate on them
- Pricing strategies for the upmarket buyers
The Power of your Brand
- Thought leadership strategies and tactics
- Brand awareness and why it matters
- Increase your market reach
- The power of events
- Building in public
Why SaaS Leaders Trust Us
Nick Masters Co-Founder/COO @ Vector
Vinay Nagaraj Co-Founder/CEO @ Bonfire Analytics
Vinay Nagaraj Co-Founder/CEO @ Bonfire Analytics
Jeff is an incredible sales leader who truly gets the toughest challenge of going from 0 to 1. As a startup founder, I was impressed by how quickly Jeff dove into our industry and understood the nuances of our product to ensure his advice was both relevant and credible. He guided us toward a direction we might never have uncovered on our
Jeff is an incredible sales leader who truly gets the toughest challenge of going from 0 to 1. As a startup founder, I was impressed by how quickly Jeff dove into our industry and understood the nuances of our product to ensure his advice was both relevant and credible. He guided us toward a direction we might never have uncovered on our own, all while coaching us to arrive at the solution ourselves. Jeff’s input was absolutely pivotal in helping us unlock new revenue growth as an early-stage seed company.
Vinay Nagaraj Co-Founder/CEO @ Bonfire Analytics
Vinay Nagaraj Co-Founder/CEO @ Bonfire Analytics
Vinay Nagaraj Co-Founder/CEO @ Bonfire Analytics
Jeff is an accomplished sales leader whose expertise has been instrumental in helping us refine our go-to-market strategy and positioning within the healthcare market. His insights and validation have provided immense value, ensuring our approach resonates effectively with our target audience. Beyond his strategic input, Jeff's accessibil
Jeff is an accomplished sales leader whose expertise has been instrumental in helping us refine our go-to-market strategy and positioning within the healthcare market. His insights and validation have provided immense value, ensuring our approach resonates effectively with our target audience. Beyond his strategic input, Jeff's accessibility and willingness to support our growth journey have been truly remarkable. We’re grateful to have his guidance as we continue to build and scale our company.
Pouyan Salehi Co-Founder/CEO @ Scratchpad
Vinay Nagaraj Co-Founder/CEO @ Bonfire Analytics
Pouyan Salehi Co-Founder/CEO @ Scratchpad
Jeff posses the ability to understand the complex components that lead to building a sales team and making that team effective, especially in an early stage environment where most things are not yet clear.
About our Founder
Jeff Torbeck
FoundationalSaaS was born out of my passion to guide SaaS businesses in creating a solid go-to-market foundation. Throughout my career, I’ve seen many promising ventures struggle to hire the right talent, scale effectively, and replicate growth. By leveraging my background in both self-funded and venture-backed environments, I offer practical insights and strategies that empower startups to reach and surpass their growth objectives.
What your organization will gain by partnering with me is a proven sales executive with a history of scaling SaaS startups from zero to $40M ARR. Known for building top-tier sales teams, developing go-to-market strategies, and driving data-informed decisions. Experienced in leading remote teams, delivering impactful sales training, and forming strategic partnerships with VC and PE firms which are highly relevant in today's landscape.